Insights
See the latest news and insights from 56° North.
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- Politics
Cameron’s comeback: A gambit fraught with risk and reward, overshadowed by petulance
While Suella Braverman’s essay on “What the PM Promised Me” caused the biggest stir post-reshuffle, it is David Cameron’s unexpected return to the political stage that requires more investigating. Arron Gatley assesses some of the key factors that will determine whether Rishi Sunak’s political gamble will pay off.
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- Politics
Tiktok and the politics of tomorrow
TikTok has the potential to be game-changing for connecting with young voters, Rebecca Mason investigates why.
- Politics
The heir to Blair or the new John Smith?
With Labour having packed up in Liverpool and we reach the final stages of party conference season, John Penman takes a look at whether Keir Starmer’s approach to making Labour electable echoes that of Tony Blair or the best Prime Minister the country never had.
- Politics
Navigating the future: Unpacking the Conservative Party’s evolving relationship with business
The Conservatives are vying for the title of “party of business” in preparation for the upcoming General Election. Director Arron Gatley looks at the challenges ahead.
- Communications
Flying by the seat of your pants is no way to communicate in an emergency
Following the UK air traffic control meltdown this week, Managing Partner John Penman bemoans some familiar communication mistakes by those involved and advises on how to avoid them in the future.
- Politics
Artificial truths? AI and the future of politics
Could AI be the next thing to further toxify our politics or is it a great opportunity to improve the level of debate? Liam Smith takes a look underneath the AI bonnet and considers what it may all mean.
- Business
Journalism may be changing but building and maintaining relationships is more important than ever for the communications sector
New data shows a continuing decline in the number of journalists. Here, Director Sophie Ashcroft considers the implications for the way the communications industry interacts with the media
