Understanding
Business

An independent quarterly survey of Scottish businesses which asks the big questions

The survey

Unique

There is no other independent survey which asks the big questions of Scottish businesses.

Value

Gives a voice to Scottish businesses where there previously was none.

Patterns

The survey’s value will grow over time as we measure trends and patterns in the data.

Size

Big dataset of at least 500 businesses per survey.

Location

Respondents from across all of Scotland’s local authority areas to build a big picture view.

Time

Launched in Spring 2023 and released quarterly.

Understanding Scottish Business

Understanding Business is a quarterly survey which gathers and tracks the thoughts and opinions of businesses operating in Scotland today.

In conjunction with research firm The Diffley Partnership, the survey asks more than 500 businesses from all sectors and regions about the issues they’re facing.

From skills gaps and net zero targets to government sentiment and overall economic outlook, we gather as much information as we can about Scottish businesses’ challenges and opportunities.

The survey has provided enormous value since its inception in early 2023 and has generated significant interest from clients, MSPs and the media.