Insights
See the latest news and insights from 56° North.
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- Communications
What’s in a name? Should you let the head rule the heart when it comes to branding?
Your name is really important. Or is it? Creative Director Gabriel Smy outlines things to think about when it comes to developing a brand and how to avoid being seen as a muppet.
Read more- Politics
Wind of change: Is Starmer’s honeymoon over?
After fewer than 100 days in power, Labour have already experienced their fair share of scandals. Has the political momentum permanently shifted away from Labour or can Starmer use Party Conference to regain the narrative? Specialist Partner Callum McCaig investigates.
- Politics
We’re (still) on a road to nowhere
Scotland’s transport system is creaking at the edges. Is there any prospect of a major improvement? Not unless we take a proper long-term apolitical view says Managing Partner John Penman
- Politics
Hereditary peers: dedicated public servants – or a bunch of poshos?
Of the 89 hereditary peers sitting in the Lords, all are white males. Jan Jasinski finds out if Labour's new shake-up of the system really will change anything.
- Politics
The end(urance) of enthusiasm: Why it would be a mistake for Labour to dismiss the power of narratives
Fairytales have no place in politics, but does the Labour Party lack a hint of romanticism? Georgie Fulljames investigates.
- Politics
Political puzzles: Labour’s late selections and the future Parliamentary Labour Party
With the deadline for formal candidate nominations approaching, Partner Fiona Stanton explains how the Labour leadership might use this period to shape the parliamentary party and perhaps reduce the risk of a troublesome intake.
- Business
The race for the Scottish business vote
It’s a marathon not a sprint but Scottish Labour seems to find it harder than their UK counterparts to forge ahead in the polls and as Managing Partner John Penman reveals, the same may be true when it comes to winning over business.