Communications
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What’s in a name? Should you let the head rule the heart when it comes to branding?
Your name is really important. Or is it? Creative Director Gabriel Smy outlines things to think about when it comes to developing a brand and how to avoid being seen as a muppet.
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Flying by the seat of your pants is no way to communicate in an emergency
Following the UK air traffic control meltdown this week, Managing Partner John Penman bemoans some familiar communication mistakes by those involved and advises on how to avoid them in the future.