Insights
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- Business
- Communications
Why Gen Z doesn’t trust your comms
Trust is hard to come by in this modern age of tech. Here, intern Luca Messenger-Jones explores the importance of building trust through careful communications, and why businesses are having to worker harder to get Gen Z on their side.
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- Communications
What’s in a name? Should you let the head rule the heart when it comes to branding?
Your name is really important. Or is it? Creative Director Gabriel Smy outlines things to think about when it comes to developing a brand and how to avoid being seen as a muppet.
