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See the latest news and insights from 56° North.

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  • Business
  • Communications

Why Gen Z doesn’t trust your comms

Trust is hard to come by in this modern age of tech. Here, intern Luca Messenger-Jones explores the importance of building trust through careful communications, and why businesses are having to worker harder to get Gen Z on their side.

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  • Politics

Winning without war: The intersection of soft power and sport

As nations engage in exercises of hard power, consultant, Will Norton, looks at how nations can use another form of power to achieve their aims and build strength without ever firing a bullet.

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