Insights
See the latest news and insights from 56° North.
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- Business
- Communications
Why Gen Z doesn’t trust your comms
Trust is hard to come by in this modern age of tech. Here, intern Luca Messenger-Jones explores the importance of building trust through careful communications, and why businesses are having to worker harder to get Gen Z on their side.
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- Politics
Winning without war: The intersection of soft power and sport
As nations engage in exercises of hard power, consultant, Will Norton, looks at how nations can use another form of power to achieve their aims and build strength without ever firing a bullet.
- Politics
Local heroes, national zeros
It’s been less than a year since Labour’s landslide victory in the UK General Election, but the party’s electoral joy hasn’t lasted long
- Politics
Unbalanced: The Spring Statement, tariffs and the political perils of the Chancellor’s fiscal rules
When putting together a Budget, your numbers need to stack up in a financial sense but they also need to add up politically, writes Callum McCaig
- Business
- Politics
What comes after: The importance of long-term thinking
In a society that is enamoured by attention-grabbing algorithms and quick fixes, short-termism seems endemic. Associate consultant Georgie Fulljames looks to some inspiration for the way forward.
- News
56° North is Consultancy of the Year 2025
We were delighted to be awarded Consultancy of the Year at the 2025 PRCA awards!
- Politics
Sarwar experiences Labour pains
Labour should be riding high in the polls after last year’s victory at the General Election but as they prepare for their first Scottish conference since that win, there’s a black cloud hanging over the party.
