Insights

Labour’s UK poll lead may look impregnable but within those numbers lie many hurdles they still need to overcome. Managing Partner John Penman looks at why Scotland is becoming increasingly important to the party ahead of the next General Election.

While Suella Braverman’s essay on “What the PM Promised Me” caused the biggest stir post-reshuffle, it is David Cameron’s unexpected return to the political stage that requires more investigating. Arron Gatley assesses some of the key factors that will determine whether Rishi Sunak’s political gamble will pay off.

TikTok has the potential to be game-changing for connecting with young voters, Rebecca Mason investigates why.

With Labour having packed up in Liverpool and we reach the final stages of party conference season, John Penman takes a look at whether Keir Starmer’s approach to making Labour electable echoes that of Tony Blair or the best Prime Minister the country never had.

The Conservatives are vying for the title of “party of business” in preparation for the upcoming General Election. Director Arron Gatley looks at the challenges ahead.

Following the UK air traffic control meltdown this week, Managing Partner John Penman bemoans some familiar communication mistakes by those involved and advises on how to avoid them in the future.