Insights

2024 continues to be a year of profound political turbulence, as the UK’s main political parties lay out their respective stalls ahead of the general election. Our new General Election Advisory Board is here to guide you through.

The fly-on-the-wall sports documentary seems to be everywhere but do they tell a true story of what happens? 56° North Director Sophie Ashcroft has a better handle on this than most. Here she gives us a behind the scenes look at what it’s like to be in one, as well as some sound advice in case you’re thinking that it might be right for you.

As we enter an election year, Managing Partner Anthony Thompson analyses how the economy is going to dominate political campaigning in 2024 and why the political parties are battling to engage with business.

Labour’s UK poll lead may look impregnable but within those numbers lie many hurdles they still need to overcome. Managing Partner John Penman looks at why Scotland is becoming increasingly important to the party ahead of the next General Election.

While Suella Braverman’s essay on “What the PM Promised Me” caused the biggest stir post-reshuffle, it is David Cameron’s unexpected return to the political stage that requires more investigating. Arron Gatley assesses some of the key factors that will determine whether Rishi Sunak’s political gamble will pay off.

TikTok has the potential to be game-changing for connecting with young voters, Rebecca Mason investigates why.