Gabriel Smy
Director
An experienced brand director and content strategist
I joined 56° North to help clients develop their brands, messaging and digital content.
Having previously led teams, operations and campaigns in tech startups, scaleups and agencies, I am adept at getting to the heart of a new organisation and finding a way to connect its story to its audiences. In the past I have done this through research, content design and strategy, and collaboration. I’m a sharp writer and communicator, and understand digital content, especially websites.
Before joining 56° North I created the Cardeo fintech brand from scratch, leading to £3.5m investment and four FCA permissions for the innovative credit card startup. I also masterminded a marketing launch campaign as Head of Digital for political entity The Independent Group in 2019, reaching 1.3 billion people and dominating the news for weeks. Before that I implemented content strategy services at Zengenti, winning them contracts with the Government of Ontario and Ordnance Survey among others.
And… I curate the largest found poetry collection on the internet. Possibly in the world.
