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Insights
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- Business
- Communications
Why Gen Z doesn’t trust your comms
Trust is hard to come by in this modern age of tech. Here, intern Luca Messenger-Jones explores the importance of building trust through careful communications, and why businesses are having to worker harder to get Gen Z on their side.
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- Politics
Winning without war: The intersection of soft power and sport
As nations engage in exercises of hard power, consultant, Will Norton, looks at how nations can use another form of power to achieve their aims and build strength without ever firing a bullet.
- Politics
Local heroes, national zeros
It’s been less than a year since Labour’s landslide victory in the UK General Election, but the party’s electoral joy hasn’t lasted long